Flower color is not an exact science, and sometimes varies from bunch to bunch, even if the flowers are genetically engineered the same way. So, sometimes, especially when couples are very particular about the colors they want for their wedding, florists dye the flowers.
Before hybridization and genetic engineering were popular, flowers like blue roses (pictured below, and found here) were created by dying white roses.
Dyes are still used today to color flowers. For instance, dyes were used to color these sunflowers orange, as seen in this bouquet and cake I made for the Provo Bridal Fair over a year ago.

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